ioana Mar.
pronounced as u-wanna mar. =
Art Director born and raised by Bucharest’s communist concrete, with ad jingles that sounded better than any nursery rhymes. From an Advertising BA, to art school, and then Miami Ad School Hamburg, she’s now hammering full-time as an Art Director in Zürich.
But not before skipping through Den Haag, Milan, Tokyo and Hamburg
aka all the places where nobody has a clue how to pronounce her name.
She also ran away with the circus once.
But that’s a different story.
Resume
2025 - now. Art Director. Thjnk, Zürich
2024 - Art Director. Serviceplan, Zürich
2023 - Junior Art Director. Serviceplan, Hamburg
2021 - Intern Art Director. Wunderman Thompson, Tokyo
2021 - Intern Art Director. Publicis, Milan
2020 - Intern Art Director. Kolle Rebbe, Hamburg
2018 - Intern Graphic Designer. Heist Industries, Bucharest
2016 - Junior Campaigner & Human Rights educator. Amnesty International, Romania
2016 - Junior Art Director. ADvice Students, Romania
experience
2024 - Miami Ad School. Creative Strategy programme
2024 - The One Club & ADC Germany. Mentorship programme
2021 - Miami Ad School Hamburg. Art Direction Portfolio programme
2019 - The Royal Academy of Art, The Hague. Graphic Design 1yr course
2018 - University of Political and Administrative Studies, Bucharest. Advertising BA
education
recognition
ADC Switzerland
Billboard Workout - Direct Marketing Silver
Billboard Workout - Campaign Shortlist
2026
Young ADC Switzerland
Dear Thief, - OOH Gold
MallOOHrca - OOH Shortlist
Young ADC Switzerland
The AdBlicker - Cyber Shortlist
True News Tapes - OOH Shortlist
Take A Seat - OOH Shortlist
2025
New York Festivals
Antique Tattoos - Brand design Gold
2024
ADC Switzerland
Antique Tattoos - Design Bronze
Ad Age: Campaign of the Month
BMW Motorrad: Discover the World
Graphis
Miller Moves - Design Silver
2022
The One Club
Miller Moves - Experiential Merit
M.Ad Stars
Miller Moves - Finalist
2019 UC Berkley - Troika Magazine
UPROOTED - Rroma Rights PhotoCampaign
Other
2018 Young Fibra Advertising Award
Telekom: You are what you love - Finalist