ioana Mar.

pronounced as u-wanna mar. =

Art Director born and raised by Bucharest’s communist concrete, with ad jingles that sounded better than any nursery rhymes. From an Advertising BA, to art school, and then Miami Ad School Hamburg, she’s now hammering full-time as an Art Director in Zürich.

But not before skipping through Den Haag, Milan, Tokyo and Hamburg
aka all the places where nobody has a clue how to pronounce her name.


She also ran away with the circus once.
But that’s a different story.

Resume

2025 - now. Art Director. Thjnk, Zürich

2024 - Art Director. Serviceplan, Zürich
2023 - Junior Art Director. Serviceplan, Hamburg
2021 - Intern Art Director. Wunderman Thompson, Tokyo
2021 - Intern Art Director. Publicis, Milan
2020 - Intern Art Director. Kolle Rebbe, Hamburg
2018 - Intern Graphic Designer. Heist Industries, Bucharest
2016 - Junior Campaigner & Human Rights educator. Amnesty International, Romania
2016 - Junior Art Director. ADvice Students, Romania

experience

2024 - Miami Ad School. Creative Strategy programme
2024 - The One Club & ADC Germany. Mentorship programme
2021 - Miami Ad School Hamburg. Art Direction Portfolio programme
2019 - The Royal Academy of Art, The Hague. Graphic Design 1yr course
2018 - University of Political and Administrative Studies, Bucharest. Advertising BA

education

recognition

ADC Switzerland
Billboard Workout - Direct Marketing Silver
Billboard Workout - Campaign Shortlist

2026

Young ADC Switzerland
Dear Thief, - OOH Gold
MallOOHrca - OOH Shortlist

Young ADC Switzerland
The AdBlicker - Cyber Shortlist
True News Tapes - OOH Shortlist
Take A Seat - OOH Shortlist

2025

New York Festivals
Antique Tattoos - Brand design Gold

2024

ADC Switzerland
Antique Tattoos - Design Bronze

Ad Age: Campaign of the Month
BMW Motorrad: Discover the World

Graphis
Miller Moves - Design Silver

2022

The One Club
Miller Moves - Experiential Merit

M.Ad Stars
Miller Moves - Finalist

2019 UC Berkley - Troika Magazine
UPROOTED - Rroma Rights PhotoCampaign

Other

2018 Young Fibra Advertising Award
Telekom: You are what you love - Finalist