I started in strategy, so I tend to ruin perfectly good ideas by asking what they’re for. Then I became an art director and started fixing them again.

I’ve worked in Bucharest, Den Haag, Milan, Tokyo, Hamburg, and Zürich.
Only lived in four of them. The first one raised me to be a creative thinker.

I like concepts that still hold up two years later, typography that does half the talking, and work that sells beyond one culture.

And in an industry full of AI I still write my own idea descriptions.