When Pokémon GO asked us “How can we talk to the Polish people?” we replied with two German agencies, one Eastern European creative, a french Director, two Spanish DOPs, and a full-scale Polish production team… in the heart of Krakow.
PokémonGo
Poland - It’s Your Turn
Our Task:
The Goal
Reignite excitement for Pokémon GO in Poland by getting existing players talking and inspiring new audiences to join the game.
Insight
Pokémon GO and the real world exist side by side. It transforms everyday places into spaces of discovery - and in Poland, even the iconic red and white of the national flag can be seen in the spinning form of a Poké Ball.
Our Idea:
We invited Poland to rediscover its own backyard through the lens of Pokémon GO.
Using the visual connection between the spinning Poké Ball and the Polish flag we created a film that celebrated the joy of looking again and reminded people that in Pokémon GO, adventure doesn’t begin somewhere else. It begins the moment you see what’s been in front of you all along.
The Activation:
The Social Media:
The P.S. Everything was made before Ai.
The Credits:
Ioana Mar - Art Director & Concept
Adrian Romero Solano - Art Director & Concept
Paris Nikiforakis - Copywriter & Concept
Morten Marmulla - Art Director & Concept
Peter Gocht - ECD
Pikachu - our supreme leader