SWISSCOM
Ready Together
For over a century, Swisscom has been Switzerland’s backbone for communication - trusted to keep the country and generations connected. Today, when the world is constantly making new demands of us, the bonds that keep us together are more important than ever.
So, our team's challenge was to prove that we're Gemeinsam bereit (Ready together) to four different target audiences, with four different directors and a fully emotional approach to bring out our biggest superpower - communication.
Our Output:
Challenge:
How can we show to 4 different target groups, accross multiple generations, that Swisscom is still the backbone of communication in Switzerland - so much so that it keeps the whole country together.
Idea:
We highlight the moments when we need someone the most and how that brief exchange, a kind word or even an encouraging voice note, can make us go forward.
And be Ready Together.
From Concept to Activation to Pitch:
Our team had the chance and challenge to jump in for one of the biggest projects from Swisscom in the last years. We were given two days until the shoulder view and a few days on top to develop the concept based on the client's feedback.
The Films:
The OOH:
The Credits:
Ioana Mar - Art Director & Concept
Paris Nikiforakis - Copywriter & Concept
Günter Zumbach - Senior Copywriter & Concept
Peter Liptak - Senior Copywriter & Concept
Joss Arnott - Jr. Copywriter
Marcin Baba - ECD
Micha Seger - ECD
Nonna’s sauce slaps.