A love letter to all the thieves that got my packages. Thank you for winning us the Gold.
Galaxus Germany - Dear Thief,
Young ADC GoldCasevideo
The Process & Us
Background
It’s a hot summer in 2022. I’m still living in Hamburg.
I make another Amazon order for a bath duck.
The previous one got stolen.
Spoiler alert - this one will get stolen too.
At least it won us the Gold in Young ADC 2026.
Insight
Over 1,2mil. packages disappear every year from German front doors, porches or designated delivery areas.
Task
Galaxus launched itself in Germany with the slogan “Germany’s honest online-shop”.
So when they put out the brief for Young ADC the idea almost wrote itself.
Caseboard
The Credits
Lea Scherz - Art Director & Concept
Ioana Mar - Art Director & Concept
The Pink Panther - paid actor
Dear thief, wherever you are… why do you even need my duck family??
