Zürich Tourism
Integrated campaign. Digital first. New platform launch.International, multi-channel launch campaign for Zürich Tourism’ new claim - Add Zürich to Your Life.
Keyvisual
Task & Results
Problem
Zürich needed one big claim that could stretch
across seasons, markets, and campaigns -
including the sleepy winter months when
January and February visitors are harder to tempt.
Idea
Add Zürich to Your Life turned the city into more than a destination. It became a little upgrade to everyday life: more culture, more flavour, more winter magic.
The claim was launched across multiple European markets with a winter campaign built from existing partner visuals, showing all the different ways people could add a bit of Zürich to their lives.
OOHs & DOOHs placements mainly in Germany, The Netherlands, France, Denmark, as well as other European markets.
The Credits
Ioana Mar - Art Director & Concept
Corinne Bischof - Copywriter & Concept
Alba Rau - Art Director
Lukas Amgwerd - CD Copy
Lukas Frischknecht - CD Art
