Galaxus Germany
Dear Thief,
t’s a hot summer in 2022. I’m still living in Hamburg. I make another Amazon order for a bath duck. The previous one got stolen.
Spoiler alert - this one will get stolen too.
At least it won us the gold in Young ADC 2026.
Our process:
Problem:
Of course, I’m not the only one that ever got her packages stolen. My order was in fact one of the 1,2 Millions that “disappeared” that year.
Opportunity:
Galaxus launched itself in Germany with the slogan “Germany’s honest online-shop”.
So when they put out the brief for Young ADC the idea almost wrote itself.
Dear Thief,
What do you even do with two plastic toilet seats???
Yeah, just return the package with this code…
The Caseboard:
Our Visuals:
The Credits:
Lea Scherz - Art Director & Concept
Ioana Mar - Art Director & Concept
The Pink Panther - paid actor
Dear thief, wherever you are… why do you even need my duck family??