Miller Moves

We visually celebrate the most famous dance moves of African American and Hispanic communities by bringing them to the new Miller packaging.
Giving credit where credit’s due.

One club Young Ones - Merit
Graphis - Silver
Golden Award Montreux - Finalist
AdStars - Finalist

Caseboard

Our Solution

Using the scanimation technique, we create the first interactive beer can and bottle with the moves that we all have known for a lifetime. Just twist the label, learn the moves and show us what you’ve got.

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The Credits

Ioana Mar - Art Director & Concept
Paris Nikiforakis - Copywriter & Concept

Morten Marmulla - Art Director

Max Schöngen - ECD

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