SWISSCOM.
Ready Together.

Integrated campaign/ Social media activation/ TVC

Swisscom has been Switzerland’s backbone for communication. Making our task into a cross-generational communication platform that shows our biggest superpower - the fact that we are there for you, in the most important moments and always Ready Together.

TVC

From Concept to Pitch

This was one of Swisscom’s biggest projects in recent years, and we had to move fast - two days to prepare the first presentation and only one week to deliver the full pitch.

The challenge was clear: How could we speak to four different target groups, across different generations, and show that Swisscom is still at the heart of communication in Switzerland?

Our idea focuses on the moments when we need someone most. Because sometimes, a kind word, a phone call or a simple voice message is enough to help us keep going.

That is what it means to be Ready Together.

A collage of inspirational images and messages, including a black screen with white text saying "I believe in you," a person writing notes, a person reaching for a photo frame, a child holding two red hearts, a person on a video call, a man raising his hand, audio waveforms, and a person with a telescope. Additional motivational texts include "Trust yourself. You've done everything well" and "You’re my biggest inspiration."
A collage of inspirational images and messages, including a black screen with white text saying "I believe in you," a person writing notes, a person reaching for a photo frame, a child holding two red hearts, a person on a video call, a man raising his hand, audio waveforms, and a person with a telescope. Additional motivational texts include "Trust yourself. You've done everything well" and "You’re my biggest inspiration."
A digital advertisement in an airport shows a silhouette of a musician playing an electric guitar on a stage with purple and pink lighting. Speech bubbles with German phrases overlay the image. The ad is for Swisscom, with the tagline in German: "Stärker miteinander. Gemeinsam bereit." There are people walking by in the background, and a store named 'BIG' can be seen.
A digital advertisement in an airport shows a silhouette of a musician playing an electric guitar on a stage with purple and pink lighting. Speech bubbles with German phrases overlay the image. The ad is for Swisscom, with the tagline in German: "Stärker miteinander. Gemeinsam bereit." There are people walking by in the background, and a store named 'BIG' can be seen.

The films

The OOHs

Three Swisscom outdoor billboard advertisements showcasing diverse people using smartphones, with the slogan 'Gemeinsam bereit' meaning 'Ready together' in German.
Three Swisscom outdoor billboard advertisements showcasing diverse people using smartphones, with the slogan 'Gemeinsam bereit' meaning 'Ready together' in German.
A train station platform with a bench and a large advertisement board featuring a man in a raincoat looking at his phone, with a train in the background.
A train station platform with a bench and a large advertisement board featuring a man in a raincoat looking at his phone, with a train in the background.
Digital advertisement display showing a woman with glasses and short dark hair, wearing a blue apron and shirt, in a kitchen setting. The ad is from Swisscom and includes the text "Verbundnen, um einander zu begeistern" and "Gemeinsam bereit.".
Digital advertisement display showing a woman with glasses and short dark hair, wearing a blue apron and shirt, in a kitchen setting. The ad is from Swisscom and includes the text "Verbundnen, um einander zu begeistern" and "Gemeinsam bereit.".

The Credits

Ioana Mar - Art Director & Concept
Paris Nikiforakis - Copywriter & Concept
Günter Zumbach - Senior Copywriter & Concept
Peter Liptak - Senior Copywriter & Concept
Joss Arnott - Jr. Copywriter

Marcin Baba - ECD
Micha Seger - ECD

Nonna’s sauce.

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