PokémonGo
Spain - Time to Play
When the scorching siesta time gets in the way, Pokémon GO Spain will help you find the Time To Play.
This idea was part of the initial pitch for Pokémon GO in the EU market, made with love and care for the Spanish summer campaign.
Our Problem:
Pokémon GO goes to an abrupt down-time during the scorching summer days. Especially at noon when the Sun offers no shade and the heat is unbearable. So how can we leverage the siesta without risking a sunburn?
Our Solution:
The Execution:
P.S.: Everything was made before Ai.
The Credits:
Ioana Mar - Art Director & Concept
Paris Nikiforakis - Copywriter & Concept
Morten Marmulla - Art Director
Max Schöngen - ECD
Pikachu - our supreme leader