Valiant - Lila Set Banking
Integrated campaign. OLV & OOH focus.OOH and TVC campaign for the Lila Set, Valiant’s main banking package.
Welcome to the Lila World!
OOH
Task & BTS
Problem
Every year Valiant needs to re-run their LilaSet campaign. The challenge is to reach beyond the usual young target audience while reminding people of the benefits that the LilaSet brings them.
Idea
We highlight the Lila world with an array of placements and invite our target audience to join us in the Lila World that brings them the best banking deals.
All visuals
The Credits
Ioana Mar - Art Director & Concept
Maja Langecker - Jr. Account Manager
Lukas Amgwerd - CD Copy
Lukas Frischknecht - CD Art
