UNICEF
Be the good news
The Horn of Africa is UNICEF’s toughest battle ground against famine. The only way to put up a fight, and save children from starvation, is by relying on donations, especially around Christmas time.
NGO campaign/ Donations campaignTVC
Task & Results
Background
The only way to stop the bad news is to take action against them, no matter how small the action is.
Meaning: IN A WORLD FULL OF BAD NEWS, BE THE GOOD NEWS.
Results
25 COUNTRIES - that adapted the platform and translated the TVC in Phase 1.
95 COUNTRIES - that adapted the TVC for their market in the next year.
IN UKRAINE - The campaign TVC was repurposed for the Ukrainian children’s hunger campaign after the Russian invasion.
DONATIONS turnover was the highest from all UNICEF Christmas campaigns after the COVID-19 pandemic.
All formats
The Credits
Ioana Mar - Jr. Art Director & Concept
Paris Nikiforakis - Copywriter & Concept
Morten Marmulla - Art Director
Kay Owe - Senior Art Director
Mat Owen - Senior Copywriter
