PokémonGo Poland
It’s Your Turn

TVC/ Digital/ Social Media

When Pokémon GO asked us “How can we talk to the Polish people?” we replied with two German agencies, one Eastern European creative, a french Director, two Spanish DOPs, and a full-scale Polish production team… in the heart of Krakow.

TVC

Our goal

Reignite excitement for Pokémon GO in Poland by getting existing players talking and inspiring new audiences to join the game.

The Task & BTS

The Idea

We invited Poland to rediscover its own backyard through the lens of Pokémon GO.

Using the visual connection between the spinning Poké Ball and the Polish flag we created a film that celebrated the joy of looking again and reminded people that in Pokémon GO, adventure doesn’t begin somewhere else. It begins the moment you see
what’s been in front of you all along.

A black and white landscape featuring a river, small dock, and a park with walking paths and a gazebo, surrounded by trees, with large industrial buildings in the background.
A black and white landscape featuring a river, small dock, and a park with walking paths and a gazebo, surrounded by trees, with large industrial buildings in the background.
Black and white photo of three people standing and talking by a fence, with a sidewalk, trees, and traffic signs in the background. One person is wearing glasses, and another has a backpack.
Black and white photo of three people standing and talking by a fence, with a sidewalk, trees, and traffic signs in the background. One person is wearing glasses, and another has a backpack.
A promotional display featuring Pokémon-themed augmented reality experiences in a city square with historic buildings. The display shows a truck with a Pokémon GO logo, Pokémon animations on mobile screens, and a yellow dashed line indicating a Pokémon roadshow event.
A promotional display featuring Pokémon-themed augmented reality experiences in a city square with historic buildings. The display shows a truck with a Pokémon GO logo, Pokémon animations on mobile screens, and a yellow dashed line indicating a Pokémon roadshow event.

The activation

Promotional graphic featuring two mobile phones displaying augmented reality Pokémon characters, with a background of a cityscape and a person posing with a Pokémon in front of a white building.
Promotional graphic featuring two mobile phones displaying augmented reality Pokémon characters, with a background of a cityscape and a person posing with a Pokémon in front of a white building.

The Social Media

Screenshots of two smartphones displaying AR scenes with characters from Pokémon GO; the first phone shows Eevee on a cobblestone street with a woman, the second screen shows a trainer and a Dragonite on steps near trees.
Screenshots of two smartphones displaying AR scenes with characters from Pokémon GO; the first phone shows Eevee on a cobblestone street with a woman, the second screen shows a trainer and a Dragonite on steps near trees.

PS: Everything was made before Ai.

The Credits

Ioana Mar - Art Director & Concept
Adrian Romero Solano - Art Director & Concept

Paris Nikiforakis - Copywriter & Concept
Morten Marmulla - Art Director & Concept

Peter Gocht - ECD

Pikachu - our supreme leader

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